Sony/ATV SA partners with Content Connect Africa

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Sony/ATV Music Publishing South Africa has partnered with Content Connect Africa (CCA) to expand its publishing services to CCA’s roster of African artists and composers. The partnership also seeks to explore Sony/ATV’s publishing opportunities for these creatives.

The partnership will also launch joint digital education workshops across the continent, which will aim to educate composers and authors about protecting their copyrights, as well as highlight additional revenue opportunities for further career development.

“As Sony/ATV Music Publishing continues to expand across the African continent, I can think of no better partner than Antos Stella and her team at CCA,” Sony/ATV Music Publishing international executive vice-president Guy Henderson said.

“CCA has a wealth of experience in the master licensing business across the continent and with Sony/ATV’s global publishing reach, together we will provide a service that will ensure that artists and songwriters are properly rewarded and given career opportunities across Africa and around the globe.”

CCA CEO Antos Stella said: “Our partnership with Sony/ATV will create revenue opportunities for a vast majority of composers and authors in Africa who have not claimed royalties for all aspects of their written compositions.

“The opportunity will also provide these composers a global presence when it comes to synchronisation, collaborations and placement of songs with other artists in the Sony/ATV roster and beyond.”

CCA is one of Africa’s leading content and music aggregators, distributors and production companies. Its subsidiaries include Content Connect International (Nigeria), CCG (Ghana) and CCA Uganda. Over the years, the company has evolved into a business with a reputable 360 offering, which further expands opportunities for its growing roster of content providers.

“We share a common vision with CCA that ultimately benefits the African creator and we are excited to work with Antos Stella and her passionate team across the continent,” Sony/ATV Music Publishing South Africa managing director Rowlin Naicker said. “This partnership is a natural one for us and it couldn’t happen at a more ideal time as we celebrate Africa Month.”

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